Case Studies / Roof Call Now

How Roof Call Now Generated 229 High-Intent Roofing Leads at $106 Per Conversion Using Google Ads

From inconsistent inquiries and wasted spend… to a steady flow of qualified roofing leads ready to book.

The Situation

(Before Working With Us)

Roof Call Now was running ads…

But the leads weren’t consistent.

Some days had inquiries…
Other days were completely dry
Cost per lead was unpredictable
Lead quality was inconsistent
No clear system to scale results

They were getting leads… but not the right ones.

The Core

Problem

The issue wasn’t demand.

It was poor targeting and lack of intent focus.

Campaigns were too broad
Low-quality keywords were eating budget
No proper filtering for high-intent searches
No clear optimization strategy

They were paying for traffic… not buyers.

What We Did

(The System We Implemented)

What We Did (The System We Implemented)

We rebuilt the campaigns around intent and conversion quality.

High-Intent Keyword Targeting

Focused on:

Removed low-intent and research-based searches

Campaign Restructure

Segmented by core services:

Aligned ads with exact search intent

Conversion Optimization

Cost Control & Scaling

high-quality leads generated

10 +

cost per conversion

$ 1 +

The Results

What Changed for

the Business

Before:

After:

Why This

Worked

Most campaigns chase volume.

We focused on buyer intent.

Every optimization was based on:

Search intent
Lead quality
Conversion likelihood

That’s how you generate fewer but better leads… that actually turn into revenue.

Want Similar

Results?

If you’re running a roofing business and struggling with poor-quality leads or rising costs…

We’ll show you how to generate high-intent leads consistently.

A performance marketing agency focused on customer acquisition, conversion optimization, and scalable business growth.

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