Case Studies / Braces & Faces
How Braces & Faces Superspeciality Dental Clinic Generated Consistent New Patient Footfall With Google Ads
From launching a brand-new dental clinic with limited visibility… to building a predictable patient acquisition system that consistently generated qualified dental patient footfall through Google Ads.
(Before Working With Us)
Braces & Faces Superspeciality Dental Clinic had just opened its new clinic in Pune.
The clinical expertise was there.
The challenge was attracting a consistent flow of new patients.
- Newly established clinic with low local visibility
- Limited awareness in the surrounding area
- Inconsistent patient inquiries
- Heavy reliance on referrals and walk-ins
- No predictable source of new patients
- Difficult to forecast monthly patient growth
Some weeks were busy.
Others were quiet.
Problem
The problem wasn’t the quality of care.
It was visibility.
Potential patients couldn’t easily find the clinic online.
- Low visibility for high-intent dental searches
- No dedicated Google Ads acquisition strategy
- Generic online presence with limited reach
- No conversion-focused patient journey
- No tracking of calls, enquiries, or appointments
The clinic had everything patients were looking for.
The right people simply weren’t discovering it.
(The Patient Acquisition System We Built)
What We Did (The Patient Acquisition System We Built)
We didn’t just launch Google Ads.
We built a predictable patient acquisition system.
High-Intent Search Strategy
Focused campaigns around patients actively searching for dental care.
- Dentist Near Me
- Dental Clinic in Pune
- Braces Specialist
- Invisalign Consultation
Focused only on patients actively looking for treatment.
Conversion Tracking Setup
- Implemented phone call and enquiry tracking
- Measured appointment requests accurately
- Identified highest-converting keywords
- Optimized campaigns using real patient acquisition data
Every optimization was based on measurable performance.
Landing Page Optimization
- Created high-converting service landing pages
- Clear treatment information and trust signals
- Strong appointment-focused calls to action
- Reduced friction throughout the booking process
Designed to convert visitors into appointments.
Budget & Scaling Strategy
- Started with controlled campaign testing
- Prioritized high-intent search terms
- Eliminated wasted advertising spend
- Scaled profitable campaigns over time
Focused on patient quality, not just lead volume.
Consistent Patient Footfall
Generated Through Google Ads
Qualified Dental Patients
Ready To Book Appointments
Predictable Growth
Built On High-Intent Search
Scalable Patient Acquisition
Driven By Data & Optimization
The Results (In The First Few Months)
- Consistent patient inquiries every month
- Increased appointment bookings through Google Search
- Improved patient acquisition efficiency
- Predictable and scalable patient growth
What Changed for
The Practice
Before:
- Newly opened clinic with limited visibility
- Reliance on referrals and walk-in patients
- Inconsistent appointment bookings
- Difficult to predict monthly growth
- No scalable patient acquisition system
After:
- Consistent patient appointment bookings
- Predictable flow of new patients
- Better visibility across Google Search
- Clear tracking of marketing performance
- Ability to scale with confidence
The clinic moved from waiting for patients…
To attracting them consistently every month.
Why This
Worked
Most dental advertising targets broad, generic searches.
We focused on patient intent.
Instead of targeting everyone searching for a dentist, we targeted people actively looking for:
- Dental Clinic Near Me
- Braces Treatment
- Invisalign Consultation
- Cosmetic Dentistry
- General Dental Care
Every decision was based on:
- Search intent
- Patient quality
- Appointment bookings
- Treatment demand
- Marketing performance
That’s what created predictable growth.
Results?
Growth isn’t created by spending more.
It’s created by building the right acquisition, conversion, and tracking system.
We'll show you exactly where you're losing revenue and how to fix it.
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