Case Studies / 32 dental Solution
How 32 Dental Solutions Generated Consistent High-Ticket TMJ & Sleep Apnea Patients With Google Ads
From inconsistent patient inquiries and referral dependency… to a predictable patient acquisition system generating qualified TMJ & Sleep Apnea consultations with a 4X return on ad spend.
(Before Working With Us)
32 Dental Solutions specialized in TMJ & Sleep Apnea treatment.
But growth was inconsistent.
- Reliant on referrals and word-of-mouth
- Unpredictable patient inquiries
- Difficulty reaching high-value patients
- Low visibility for treatment-specific searches
- No scalable lead generation system
- Revenue growth was difficult to predict
Some months were strong.
Others were not.
Problem
The problem wasn’t competition.
It was discoverability.
- High-intent patients couldn’t find them online
- No dedicated search campaign strategy
- Generic targeting instead of treatment-specific targeting
- No conversion-focused landing experience
- No optimization based on patient acquisition cost
They had the clinical expertise.
The market simply couldn’t find them at the right moment.
(The Patient Acquisition System We Built)
We didn’t just run ads.
We built a predictable patient acquisition system.
High-Intent Search Strategy
Focused campaigns around treatment-specific searches:
- TMJ Treatment Specialist
- Sleep Apnea Treatment
- TMJ Dentist Near Me
- Sleep Apnea Dental Device
Focused only on patients actively seeking treatment.
Conversion Tracking Setup
- Implemented call tracking and form tracking
- Measured consultation bookings accurately
- Identified highest-converting keywords
- Optimized based on real patient acquisition data
Every decision was driven by ROI.
Landing Page Optimization
- Built treatment-specific landing pages
- Clear patient education and positioning
- Strong consultation-focused CTAs
- Reduced friction throughout the booking process
Designed to convert visitors into consultations.
Budget & Scaling Strategy
- Started with controlled testing budgets
- Prioritized highest-intent search terms
- Eliminated wasted spend quickly
- Scaled winning campaigns profitably
Focused on patient quality, not lead volume.
Consistent Flow
Of TMJ & Sleep Apnea Consultations
High-Ticket Patients
Ready To Start Treatment
Predictable Growth
Built On Search Intent
The Results (In Just 7 Months)
- Consistent patient inquiries every month
- High-intent consultations from Google Search
- Improved patient acquisition efficiency
- 4X return on advertising investment
What Changed for
The Practice
Before:
- Inconsistent patient inquiries
- Reliance on referrals and word-of-mouth
- Limited visibility for TMJ & Sleep Apnea treatments
- Unpredictable revenue growth
- No scalable acquisition system
After:
- Consistent consultation bookings
- Predictable patient acquisition channel
- Better visibility for treatment-specific searches
- Clear tracking of marketing performance
- Ability to scale with confidence
The practice moved from hoping for referrals…
To generating patients on demand.
Why This
Worked
Most dental campaigns focus on generic dentistry keywords.
We focused on treatment intent.
Instead of targeting everyone looking for a dentist, we targeted patients actively searching for:
- TMJ Treatment
- Jaw Pain Solutions
- Sleep Apnea Treatment
- Oral Appliance Therapy
- TMJ Specialist Near Me
Every decision was based on:
- Search intent
- Patient quality
- Consultation rates
- Treatment value
- Return on ad spend
That’s the difference.
Results?
Growth isn’t created by spending more.
It’s created by building the right acquisition, conversion, and tracking system.
We'll show you exactly where you're losing revenue and how to fix it.
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